The best cameras for Instagram in 2024: take your gram game to the next level

Fujifilm X100VI camera held between two hands over a map
(Image credit: Fujifilm)

When looking for the best cameras for Instagram, you're going to want something that is easy to use, takes great-quality photos and videos (particularly the latter, given how much the algorithm favors videos and Reels), and is portable.

Once upon a time, the best camera for Instagram would indisputably have been your phone. However, given that these days the app is used by professionals to promote their businesses using high-quality images and video, dedicated cameras are going to be the choice for those who want imagery that's a cut above. still do a fantastic job, but dedicated cameras will produce imagery that's a cut above.

Gareth Bevan headshot
Gareth Bevan

Gareth is the Reviews Editor at Digital Camera World and the person in charge of approving all the latest camera-related tech. A keen Instagramer, he's shared quite a few pics taken with the cameras on this list.

Why you can trust Digital Camera World Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out how we test.

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Features40MP sensor backed up by Fuji's film simulations, 6.2k video, and IBIS all improve on the previous model★★★★★
DesignGorgeous and well constructed retro inspired body with an incredible hybrid viewfinder★★★★★
PerformanceExcellent photo performance with photos from the 40MP sensor and fixed lens looking stunning★★★★★
ValueThe quality is top notch, but you will have to pay top dollar which might be too much for some★★★★☆
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FeaturesNew sensor, larger battery, and improved menu system ensure worthy upgrade.★★★★★
DesignNice design, chunky grip, but compact with kit lens attached.★★★★☆
PerformanceGreat 4K video, no crop, but weaker subject recognition without AI.★★★★☆
ValueWell-priced for features, but cheaper 4K options exist with fewer features.★★★★☆
Gareth Bevan
Reviews Editor

Gareth is a photographer based in London, working as a freelance photographer and videographer for the past several years, having the privilege to shoot for some household names. With work focusing on fashion, portrait and lifestyle content creation, he has developed a range of skills covering everything from editorial shoots to social media videos. Outside of work, he has a personal passion for travel and nature photography, with a devotion to sustainability and environmental causes.

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